Needs A Strategy — Your Strategy

Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First"

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech).

Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards. your strategy needs a strategy

Harsh environments where current strategies have failed and resources are severely restricted.

Achieve a sustainable competitive advantage through scale and optimal market positioning. Goal: Efficiency and scale. 2. Adaptive: "Be Fast" Move away from long-term planning

Avoid the "classical trap" of applying 5-year plans to unpredictable markets.

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one. 4. Shaping: "Be the Orchestrator"

See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator"