Sincero refers to your ego and self-sabotaging subconscious mind as the "Big Snooze"—the part of you that wants to keep you safe and small.
The book itself is composed of 27 chapters filled with funny personal anecdotes and sage advice.
She emphasizes connecting to "Source Energy" (also called God, The Universe, or The Force) to manifest the life you want. You Are a Badass
She worked as a freelance writer and in a rock band but felt she was just "going through the motions."
Before becoming a world-renowned success coach, Jen Sincero describes her life as "pathetic." Sincero refers to your ego and self-sabotaging subconscious
By changing her subconscious beliefs, she transformed from a "frustrated forty-year-old" into a multimillionaire author and speaker. ⚡ Key Themes & "Stories" from the Book
She decided to dive into the world of self-help and "spiritual" concepts (like the Law of Attraction) that she previously found "hokey." She worked as a freelance writer and in
In her 40s, she was broke and living in a converted garage.