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: Over-the-top (OTT) spending is seeing a 10.1% CAGR , far outpacing traditional broadcast TV advertising.

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The global entertainment and media (E&M) market is currently undergoing a massive digital shift, projected to grow from . This growth is driven by a preference for convenience , accessibility , and personalized schedules , moving away from traditional fixed-time broadcasts to on-demand digital experiences. 🚀 Key Industry Trends : Over-the-top (OTT) spending is seeing a 10

: Online revenue is increasingly offsetting declines in traditional print and broadcast media. 📽️ Core Content Segments and personalized schedules