Www.goop.com

Goop, a multi-platform lifestyle brand founded by Gwyneth Paltrow, has evolved into a $433 million company focusing on high-end beauty, fashion, and food. As of early 2026, the company is restructuring to prioritize profitability, expanding its high-margin ventures like Goop Kitchen and in-house G. Label fashion while winding down lower-traction, mass-market lines. Read the full Goop company profile at Tracxn .