Who Buys Bottled Water Apr 2026

1. The Necessity Seekers: Lower-Income & Minority Households

2. The Health & Lifestyle Optimizers: Gen Z & On-the-Go Consumers who buys bottled water

: Black adults and Hispanic adults are significantly more likely to avoid tap water entirely compared to white adults. who buys bottled water

: Consumption is particularly high in the Southern U.S. and areas with histories of water quality violations. who buys bottled water

Contrary to the image of a "luxury" product, bottled water consumption in the U.S. is highest among , who often rely on it due to distrust of aging municipal water infrastructure.