: Provide captions for video and alt-text for images.
: An eye-catching hero section that captures attention in seconds.
: Service pages or scrolling sections that build tension and offer insights. WEB DESIGN
: A clear call-to-action (CTA) that invites the final step. 2. Creating a "Google Web Story"
A Web Story is a full-screen, visual-first format (similar to Instagram Stories) that can appear on Google Search and Discover. : Provide captions for video and alt-text for images
Modern web design treats a website like a movie, where the designer acts as the director. This approach guides users through a clear emotional journey rather than just presenting static layouts.
: Introducing the brand's core narrative where the customer is the hero , not the brand. : A clear call-to-action (CTA) that invites the final step
In web design, "generating a story" refers to two distinct but related concepts: the used to design engaging websites and the Google Web Story format—a visual, tappable mobile experience . 1. Narrative Framework: Designing the User Journey