Web Analytics | Best × SOLUTION |

: How users find your content (e.g., search results, Google Discover, or social referrals).

: What they do once they arrive, including "Story Starts" and time spent on specific pages. Web Analytics

Every data story follows a path from the first click to the final action: : How users find your content (e

Web analytics tells the story of how people find and interact with your digital content. Whether you are looking at data from , social media, or a standard website, these metrics turn raw numbers into a narrative about user behavior. 📊 Core Elements of the Story Whether you are looking at data from ,

Use web analytics to measure your traffic in ArcGIS StoryMaps

: The final outcome, such as clicking a link to a shop or signing up for a newsletter. 🛠️ Leading Tools

: How they move through the pages—tracking where they drop off or if they reach the "Story Completion" point.