We Buy Your Ideas Apr 2026

The WRC uses this approach to tap into the creativity of the research community rather than just following a top-down agenda:

: The WRC acts as a strategic partner, essentially "buying" the intellectual capital of researchers to solve water-related challenges that might fall outside the normal project cycle. WRC Research Cycle (from WRC101 we buy your ideas

: While the ideas come from the outside, they must still align with established research "programme allocations" or strategic needs identified by the commission. The WRC uses this approach to tap into

"We buy your ideas" is a slogan most notably used by the to describe their "non-solicited research" funding model . In this setup, instead of the organization telling researchers what to study, researchers submit their own innovative proposals within specific priority areas for the WRC to fund and develop. How the Model Works In this setup, instead of the organization telling

: Unlike solicited research where the topic is strictly defined by the WRC, the "We buy your ideas" model allows researchers to interpret broad priorities and formulate their own unique solutions.