Victorias: Secret

: Beyond fashion, the company is pivoting toward becoming a "data-driven retail company," using AI for "perfect fit" technology and integrating digital expertise from its acquisition of Adore Me. The Fashion Show Revival

The Victoria's Secret Fashion Show returned in 2024 and 2025, and a has been officially announced. victorias secret

Victoria's Secret is currently undergoing a massive "strategic transformation" as of 2026, aiming to balance its historic high-glamour "sexy" identity with modern demands for inclusivity and data-driven retail. After years of declining sales and public scandals, the brand has stabilized, reporting approximately $6.2 billion in annual revenue for 2025 and seeing a 9% year-over-year increase in net sales by late 2025. The Brand's Strategic Evolution : Beyond fashion, the company is pivoting toward