Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour
The actual conversion or "buying" moment. Low involvement but significant brand switching (e
Low involvement with little brand difference (e.g., salt or toothpaste). Understanding Consumer Behaviour
Two 10% discounts often feel more valuable to a shopper than a single 20% discount.
Not every purchase is treated with the same level of intensity.