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In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch
Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: twitter buys periscope
: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google. In early 2015, Twitter acquired the live-streaming startup
: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening. The acquisition was largely a defensive and offensive
Technically, Twitter began integrating Periscope's core features directly into its main application as early as late 2016, allowing users to "go live" without needing a separate app. Decline and Discontinuation
: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success
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