The Guide To Great Logos Official

Not all logos are icons. Depending on your brand name and goals, you might choose one of these styles:

Take the best 3 sketches into software like Adobe Illustrator. Design in black and white first to ensure the form is strong enough to stand without color. The Guide To Great Logos

Using initials to represent the brand (e.g., HBO, IBM, HP ). Perfect for streamlining long or complex names. Not all logos are icons

It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card? catchy brand name.

Focus entirely on typography (e.g., Google, Coca-Cola, NASA ). This is best if you have a short, catchy brand name.