The Essential Drucker -
Drucker argues that management is not just about facts and figures, but about people.
He asserts that profit is not the mission of a business but a yardstick for its success; the true purpose is to "create a customer". The Essential Drucker
The book is structured into three primary sections that reflect the evolution of Drucker’s thought: 1. Management as a Human Discipline Drucker argues that management is not just about
Key performance measures include market standing, innovation, productivity, development of people, and financial results. development of people
