When you have nothing to lose, you have everything to gain. The biggest players in any industry are often the most paralyzed by their own reputations. They can't take risks because they have too much at stake.
Launch before you’re ready. Use the feedback from your "messy" start to build a better version while everyone else is still looking at a blank whiteboard. 3. Use the Underdog Advantage subtitle Play Dirty
Be the disruptor. Take the swings they can't. Say the things they’re too scared to say. Your lack of a "corporate filter" is your greatest asset. 4. Own Your Narrative When you have nothing to lose, you have everything to gain