VIRTUAL CONFERENCE

Leverage Social Media to Humanize Your Agency and Engage Your Communities

Pre-Summit Workshop: December 9, 2025
General Summit: December 10–11, 2025

AGENDA SPEAKERS BROCHURE REGISTER

Featured Sessions

U.S. Postal Service

Creating a Channel Strategy ​to Engage Various Audiences

Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.

Social Simulator

Managing Misinformation in the AI Age

During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.

King County Department of Natural Resources and Parks

We Don't Even Have an Intern: Creative Systems for Staying Current Without Burning Out

Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.

Presenting thought leaders you'll meet online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Jennifer Preston

Jennifer Preston

Public Information Officer
Town of Collierville, Tennessee

Brooke Hahn

Brooke Hahn

General Manager
Flockler

Danielle Shepard

Danielle Shepard

Communications Strategist
City of Tampa

Jameil Weldon

Jameil Weldon

Social Media Manager
Mecklenburg County, NC subtitle EuroTrip

Joseph Galbo

Joseph Galbo

Social Media Specialist
U.S. Consumer Product Safety Commission (CPSC)

Serena Riddle

Serena Riddle

Marketing Specialist
Arizona Department of Public Safety The character Cecil uses dense British slang (e

Rachel Terlep

Rachel Terlep

Interactive Engagement Manager
Washington Department of Transportation (WSDOT)

Claire Turner

Claire Turner

Associate Director
Social Simulator

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Subtitle Eurotrip (2024)

The character Cecil uses dense British slang (e.g., "swamp donkey," "yardballs") that is frequently mistranscribed in non-English official subtitles or fan-made versions.

While there is no single official "subtitle report," fans and linguistics enthusiasts have identified several notable issues and curiosities regarding the film's international dialogue and translations:

In a prominent scene where Scotty looks up a word in a German dictionary, the film shows the word "zussamen" (misspelled with two 's's). The EuroTrip Goofs section on IMDb notes that the dictionary also incorrectly defines it as "to arrange a meeting," whereas the actual German word zusammen means "together."

Subtitles often differ between the Theatrical and Unrated versions of the film. The Unrated version contains approximately two additional minutes of footage, including extra nudity and scenes that may not be present in standard subtitle files found online.

Flockler

Our Partners

DANDan InstituteInvestor Brand NetworkConference AlertsAff.Ninja

Who should attend

If you're a professional that manages your government or public agency’s social media channels, this event is for you!

  • Public Information
  • Public Affairs
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media, Web & Content Management
  • Emergency Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public & Media Relations
  • Customer Service
  • Digital Engagement
  • Press Secretary
  • Administrative Support

See Attendee List

The character Cecil uses dense British slang (e.g., "swamp donkey," "yardballs") that is frequently mistranscribed in non-English official subtitles or fan-made versions.

While there is no single official "subtitle report," fans and linguistics enthusiasts have identified several notable issues and curiosities regarding the film's international dialogue and translations:

In a prominent scene where Scotty looks up a word in a German dictionary, the film shows the word "zussamen" (misspelled with two 's's). The EuroTrip Goofs section on IMDb notes that the dictionary also incorrectly defines it as "to arrange a meeting," whereas the actual German word zusammen means "together."

Subtitles often differ between the Theatrical and Unrated versions of the film. The Unrated version contains approximately two additional minutes of footage, including extra nudity and scenes that may not be present in standard subtitle files found online.

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