: While mornings are good, Sprout Social notes that Tuesday and Wednesday afternoons (between 12:00 PM and 7:00 PM) often drive the most consistent engagement overall. Is a 12-minute post too long?
: Data from Medium's Data Lab suggests that the "optimal" post length is 7 minutes . Attention tends to decline for posts longer than this, though high-quality long-form content can still find an audience.
: According to insights from Make Influence , the window between 7:00 AM and 9:00 AM is a peak usage time as people scroll through feeds while in bed, drinking coffee, or commuting.