: Since 2008, it has been the premier global developer of Wizarding World replica wands. They produce the screen-accurate prop replicas seen in fans' collections worldwide and exclusive wands for the Harry Potter New York flagship store .

: In 2017, they opened their first (and currently only) standalone retail store in Covent Garden, London .

After over 30 years, the company remains a leader in the industry, recently updating its logo in 2025 to reflect its growth while keeping its iconic griffins.

: They sold a Katana-style sword that closely resembled one used in Highlander: The Series . After sales skyrocketed, the company quickly secured an official license to develop and sell authentic swords for the series.

The company's major pivot toward pop culture came from a stroke of luck and savvy licensing: