Future iterations of RBT are expected to use AI-powered recommendation engines to suggest content based on caller behavior and preferences.
The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period. Ring Back Tone (통화연결음)
Trends like "Green VAS" (e.g., promotional RBTs for environmental causes) are emerging to align with Gen Z consumer values. VAS Telecom: Top Services to Boost ARPU in 2025 - Telesens Future iterations of RBT are expected to use