Research Methods And Data Analysis For Business... -

: It provides hands-on instructions for using IBM SPSS Statistics for quantitative analysis and QDA Miner Lite for qualitative research.

The book you are referring to is likely , written by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, and Ragnhild Silkoset. Research Methods and Data Analysis for Business...

: The authors aim to explain complex research processes and statistical tools in an accessible, non-technical way for beginners. : It provides hands-on instructions for using IBM

: The content is divided into four main parts covering research design, data collection (surveys and qualitative methods), statistical methods (including regression and factor analysis), and reporting. : The authors aim to explain complex research

: Supporting materials such as datasets and instructional videos are often available through Professor Sallis's website. Research Methods and Data Analysis for Business Decisions

Published as part of the series by Springer in 2021, the text is designed as an introductory guide for business students and decision-makers. Key Features of the Text: