Programmatic Direct Buy -

: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits

Programmatic Direct is typically divided into two main categories, often facilitated through tools like Google Ad Manager : programmatic direct buy

: It replaces traditional manual processes, such as phone calls, emails, and physical Insertion Orders (IOs), with automated software for trafficking and reporting. : The buyer gets "first look" at inventory

Get started with Programmatic Direct - Google Ad Manager Help such as phone calls

: The buyer agrees to buy a specific number of impressions, and the publisher "guarantees" or reserves that inventory for them.