Nike Buys Hurley -

: Under Nike, Hurley became a leader in surf wear, notably with its "Phantom" boardshorts technology, which leveraged Nike's innovation in performance fabrics.

Nike's primary goal was to diversify its portfolio beyond traditional athletic footwear and apparel. By acquiring an established brand like Hurley, Nike gained: nike buys hurley

: Nike, Inc. acquired Hurley International for approximately $95 million . At the time, Hurley was generating about $70 million in annual sales. : Under Nike, Hurley became a leader in

: A platform to enter the action sports segment (surf, skate, snow) where it previously had little presence. : Under Nike

: Nike announced it would sell the Hurley brand to Bluestar Alliance LLC for an undisclosed amount.