The music video, directed by Dongle Shin, leans into a chic, minimalist aesthetic. Unlike many high-budget K-pop videos filled with CGI, "Cookie" focuses on:
Sweeter Than Honey: A Deep Dive into NewJeans' "Cookie" MV NewJeans (뉴진스) took the K-pop world by storm with their surprise debut, and while tracks like "Attention" and "Hype Boy" set the stage, the Official "Cookie" MV solidified their unique, Y2K-inspired identity. Released on August 1, 2022, as part of their self-titled debut EP, "Cookie" offers a minimalist yet captivating visual experience that matches its addictive beat. The Sound and Concept NewJeans (뉴진스) Cookie MV
"Cookie" is a dance-pop track characterized by a heavy synth-pop sound and a catchy Jersey club rhythm. While the lyrics have sparked various interpretations—ranging from a playful "fan song" about the group's music being as addictive as a dessert to more controversial debates over hidden meanings—the group has officially described it as a song about "tempting someone to make the first move". Visual Aesthetics & Fashion The music video, directed by Dongle Shin, leans
The sets feature muted grays and browns, allowing the members' natural charisma and choreography to shine. The Sound and Concept "Cookie" is a dance-pop
The use of benches as props in the dance break has become a signature element of the performance.