: They served as "friendly reminders" to include the 5-digit numbers that allowed mail to be sorted more efficiently by machine.
: While Mr. ZIP appeared on stamp sheets (selvage) until 1986 and was recently revived for a kids' series called Mail with Mr. ZIP , Mrs. ZIP remains a specialized piece of postal lore, representing the localized efforts to modernize the service. MRS zip
While the male mascot was a national celebrity after the 1963 launch of the Zone Improvement Plan (ZIP) , his female counterpart remained largely unknown for decades. : They served as "friendly reminders" to include
: She is often depicted on a wooden pedestal with her name painted in white, pointing toward an envelope to emphasize the importance of using the new five-digit code. The ZIP Mascot Legacy ZIP , Mrs
Mrs. ZIP was designed in the same whimsical, two-dimensional style as Mr. ZIP, but with several distinct features:
The "ZIP" characters were part of a massive public relations campaign to change American mailing habits.
: She wears a female letter carrier's outfit, complete with a blue uniform cap over blonde hair tied with a red ribbon.