: In September 2025, locations like Morrie's Minnetonka Subaru celebrated the opening of brand-new, state-of-the-art wash facilities to keep up with the high demand of the "Buy Happy" community.
Car Dealership Locations in MN, MI, WI, IL - Morrie's Auto Group morrie's buy happy car wash
The car washes themselves have become a staple for local drivers, especially during harsh Midwest winters. : In September 2025, locations like Morrie's Minnetonka
The story of the is less about a single building and more about a radical "challenger brand" philosophy that changed how people in the Midwest buy and maintain cars. The "Buy Happy" Revolution The "Buy Happy" Revolution A central pillar of
A central pillar of this promise was the benefit.
: In regions like Minneapolis , road salt is a constant threat. Morrie's leveraged their car washes as a "service integrity" tool to help owners protect their investments from corrosion.
: When customers purchase a vehicle under the "Buy Happy" program, they receive unlimited no-charge car washes for as long as they own that vehicle.
