: A type of programmatic buying where impressions are bought in instant auctions.
Securing ad space ranges from direct, human negotiation to automated, instant bidding. : Buying ad space directly from a publisher. media buying terminology
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. : A type of programmatic buying where impressions
: The total number of times an ad is displayed to users. human negotiation to automated
: The percentage of people who clicked your ad after seeing it.