: These include Customer, Consistency, Creativity, Culture, Communication, Change, and Channel.
Marketing communications (MarCom) is the strategic process of creating and delivering messages to a target audience to influence their attitudes and drive specific actions, such as purchasing a product or service. It serves as the primary way businesses build brand awareness and maintain relationships with customers through various promotional channels. Core Frameworks Marketing Communications
: Traditionally defined as the "Promotion" pillar of the 4 Ps of Marketing , it includes advertising, sales promotion, personal selling, public relations, and direct marketing. Core Frameworks : Traditionally defined as the "Promotion"
: Essential for Integrated Marketing Communications (IMC) to ensure campaigns are coherent, consistent, continuous, and complementary. it includes advertising
Marketing communications often follow several key frameworks to ensure effectiveness:
Marketing communications as a strategic function | OpenLearn
: A strategy focusing on three core brand messages, three target audience segments, and three prioritized marketing channels.