The purple lettering is typically slanted to the right, creating a sense of forward momentum against the gold basketball background. Typography Variations
The Lakers' font is inextricably linked to their "Purple and Gold" color scheme, introduced in 1967 by Jack Kent Cooke. The primary colors used are:
Beyond the motion lines, the font includes unique ornamental embellishments, such as the elongated leg of the "R" that curves beneath the "S".
