KVLY is globally famous for its transmission tower, the KVLY-TV mast. For many years, it held the title of the tallest structure in the world (surpassed by the Burj Khalifa in 2008).

The suffix stands for Roshal Archive , a proprietary archive file format.

In digital broadcasting, "KVLY 4" might refer to Channel 4 , which is often associated with the station's "KX4" branding or its presence on certain digital subchannels. 2. The ".rar" File Format