Kolade_lade

In the world of fast fashion, it’s rare to find a brand that stops you in your tracks with its craftsmanship. Yet, that is exactly what (affectionately known as "Lade") has done with Hooked by Lade . What began as a personal passion for knitting and crocheting has transformed into a global movement, recently featured on the BBC News Focus on Africa. From Passion Project to Powerhouse

The following blog post captures her journey from a hobbyist to a major fashion influencer and CEO, focusing on the themes of creativity, scaling a craft, and personal branding. Hooked on Success: How Kolade Mayowa Built a Crochet Empire kolade_lade

By sharing her process and the stories behind her pieces, Lade has built a community of enthusiasts rather than just a list of buyers. What’s Next for Lade? In the world of fast fashion, it’s rare

For any creative looking to turn their craft into a company, Lade’s trajectory offers three vital takeaways: From Passion Project to Powerhouse The following blog