Itv Live Online Apr 2026

Learn how ITV manages the challenges of the modern streaming landscape through its balanced advertising and subscription model:

The transition to online broadcasting began in earnest with the 2008 launch of , the network's first dedicated on-demand service. In December 2022, ITV pivoted to a "streaming-first" strategy by replacing the Hub with ITVX . This new platform was designed to compete directly with global streaming giants by offering a massive library of over 10,000 hours of content, including exclusive premieres and live events. ITV Live Online

The story of ITV Live Online—the digital evolution of the UK's first commercial broadcaster—is a journey from regional TV sets to a multi-platform, streaming-first world. The Digital Transformation: From Hub to ITVX Learn how ITV manages the challenges of the