Papers such as " Predicting purchase intention for private sale sites " examine how "fashion innovativeness" and bargain-hunting motivations drive users to membership-only platforms.
The company was acquired by Groupon in 2014 for $43 million and rebranded as Ideel . .ideeli.com
Research published in the Journal of Retailing and Consumer Services uses data from private sale sites like ideeli to analyze how self-control mechanisms influence online purchase intentions. Papers such as " Predicting purchase intention for