: The campaign debuted in July 2025 with a "behind-the-scenes" film and social media videos showcasing these digital clones against backdrops of global fashion capitals. 2. Viral Store Incidents
The name may also refer to specific viral videos that sparked public reports and corporate responses:
: In collaboration with the tech firm Uncut , H&M captured thousands of images of models from multiple angles and lighting conditions to train machine learning algorithms to replicate their likenesses.
: H&M created AI-generated "doppelgängers" of 30 professional models to use in social media and marketing campaigns.
: The campaign debuted in July 2025 with a "behind-the-scenes" film and social media videos showcasing these digital clones against backdrops of global fashion capitals. 2. Viral Store Incidents
The name may also refer to specific viral videos that sparked public reports and corporate responses: H&M2.mp4
: In collaboration with the tech firm Uncut , H&M captured thousands of images of models from multiple angles and lighting conditions to train machine learning algorithms to replicate their likenesses. : The campaign debuted in July 2025 with
: H&M created AI-generated "doppelgängers" of 30 professional models to use in social media and marketing campaigns. H&M2.mp4