: The experience falls under "Dress Up" and "Roleplay," focusing on avatar simulation and creative expression within a luxury context. Marketing Impact
: A central hub where players can apply digital makeup inspired by real Givenchy products, such as the Le Rouge lipstick line. GIVENCHY BEAUTY HOUSE SCRIPT
: Players are tasked with finding hidden brand logos scattered throughout the map. For example, finding 10 out of 11 Givenchy logos unlocks the Lock Necklace 1.0 and 2.0 . Social & Interactive Zones : : The experience falls under "Dress Up" and
: Participation in three fashion shows rewards the 4G Cap , encouraging players to experiment with avatar customization. For example, finding 10 out of 11 Givenchy
The is a virtual, sponsored experience on the Roblox platform, launched in June 2022 and developed by The Gang Stockholm. It serves as an immersive digital flagship where players can interact with the French luxury brand's aesthetic through gaming and social elements. Core Experience & Scripted Mechanics
: Users can claim items like the Le Rouge Cross-body Bag directly from scripted vending machines. A "broken" vending machine hidden in the experience leads to a maze that rewards the 4G Sunglasses upon completion. Branding & Visual Aesthetic