Generation Z Apr 2026

A Systematic Review and Bibliometric Analysis of Studies on ... - MDPI

This generation is often misunderstood as "lazy" or "soft," but reviews of their behavior suggest they are highly entrepreneurial and adaptive to a rapidly changing digital landscape. Generation Z

(or "Gen Z") refers to the demographic cohort born roughly between 1997 and 2012 . As the first generation of true "digital natives," they have never known a world without the internet. A review of current research and sociological data highlights a generation defined by high digital fluency, pragmatic financial views, and a radical commitment to inclusivity. Core Traits and Values A Systematic Review and Bibliometric Analysis of Studies on