: Originally featuring eight colors (including hot pink for sexuality and turquoise for art), the flag was eventually simplified to six colors due to manufacturing constraints and the need for symmetrical display on San Francisco lamp posts. 2. The Rise of "Rainbow Capitalism"

As public acceptance grew, major corporations began "rainbow-ifying" their brands, especially after the legalization of same-sex marriage in the US in 2015.

: In the mid-20th century, graphic T-shirts became subversive tools for social change. For LGBTQ+ individuals, wearing a specific shirt or button was a way of "disclosing views in the public realm" to find others and harness collective power.

Big brands are staying quiet this Pride Month | CNN Business