Facebook is undergoing a fundamental transformation into an "AI-driven discovery engine":
98.5% of users access the platform via mobile devices. Strategic Shifts in 2026 facebook.com
A significant 2026 policy restricts non-verified pages to just two external links per month in posts to discourage users from leaving the platform. Key Features & Tools Facebook is undergoing a fundamental transformation into an
All video content has been unified under the Reels format to compete with short-form video trends, with video watch time growing by double digits. facebook.com
Approximately 33 minutes per day per user.
Over 50% of the feed is now curated by AI Discovery rather than strictly by "friends and followed accounts".