It is generally used by undergraduate and postgraduate students studying entrepreneurship, as well as practitioners seeking to understand the foundational principles of small business.
The book spans across various topics, including the entrepreneurial process, marketing for small businesses, financial management, and the social dynamics of business creation.
Concepts, definitions, and the role of the entrepreneur.
The book you are looking for is titled authored by Sara Carter and Dylan Jones-Evans .
Practical aspects of starting, operating, and growing small firms.
The economic impact of small- and medium-sized enterprises (SMEs) and government policies aimed at supporting them.