Experience the energy of the collaboration through these official videos and community-led dance routines: Don Omar - Zumba Campaign Video YouTube · DonOmarVEVO Don Omar discusses Zumba and his love of Miami | 07/09/2017
The relationship between Don Omar and Zumba started with his mother. After seeing her transform from a homebound lifestyle in Puerto Rico to an active participant in Zumba classes, Don Omar became curious about the program. He eventually visited the Zumba headquarters to thank the creators, leading to a long-term collaboration. The Anthem: "Zumba" (Song) Don Omar Zumba
It is the second track on his album MTO²: New Generation . Experience the energy of the collaboration through these
With roughly 12 million participants in Zumba classes weekly at the time of the deal, Don Omar saw the platform as a way to ensure millions of "hits" for his music through live classroom engagement. The Anthem: "Zumba" (Song) It is the second
The "Zumba effect" helped Don Omar and other Latin artists like Daddy Yankee ("Limbo") and Pitbull reach diverse global audiences who might not have otherwise listened to reggaeton. The high-tempo beats were found to be perfect for the dance-based aerobic workouts that define Zumba Fitness .
Released in October 2012, the song was specifically written as a tribute to the movement.
The song served as the main track for the video game Zumba Fitness Core on Kinect and Wii. A New Marketing Frontier