Disruption occurs when incumbents fail to adapt to a changing environment, often because they are too focused on current, successful business models.
is no longer just a buzzword; it is the fundamental reshaping of industries through technology, shifting consumer habits, and unexpected global events. To thrive, businesses must move from merely weathering disruption to using it as a platform for continuous innovation. The "Why" Behind Disruption
Customers have more power and are demanding better, faster, and more personalized experiences.