A more affordable option for one-off promotions. These lists are often "seeded" with tracking addresses to ensure you do not reuse the data without authorization.
Choosing how to acquire data depends on your campaign frequency and targeting needs.
You pay a higher upfront cost for unlimited use of the data. This is ideal for ongoing, multi-touch campaigns.
Mailing list costs are typically measured per thousand records (CPM) or per individual record.
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