Did Nike Buy Hurley -

: In 2012, Nike consolidated its own "Nike 6.0" surf team into Hurley, effectively making Hurley its sole representative in the surf industry.

Nike's primary motivation was to gain an immediate and authentic foothold in the "action sports" market—specifically surfing, skating, and snowboarding—where it had previously struggled to compete. By acquiring Hurley, Nike gained instant credibility within the Southern California youth lifestyle culture. Life Under Nike Ownership did nike buy hurley

: Founder Bob Hurley remained active in the company, even serving as interim CEO in 2012 before stepping down in 2015. The 2019 Sale to Bluestar Alliance : In 2012, Nike consolidated its own "Nike 6

Nike acquired Hurley International on , from founder Bob Hurley. At the time, Hurley was a rapidly growing surfwear brand generating approximately $70 million in annual sales. Life Under Nike Ownership : Founder Bob Hurley