When Jane moved to the U.S. in the 1980s, she found that American "estheticians" were often licensed but lacked the comprehensive postgraduate training she had received in Europe.
The name was chosen to sound quasi-medical (deriving from "derma" for skin and "logic"), and the packaging was intentionally plain and professional to stand out against the "pretty" products in department stores. 4. A Global Revolution
The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All DERMALOGICA
The brand pioneered concepts like Face Mapping and the Double Cleanse (starting with their best-selling PreCleanse ).
Through initiatives like Financial Independence Through Entrepreneurship (FITE) , Jane has provided thousands of loans to women entrepreneurs globally, mirroring the independence her mother once urged her to find. When Jane moved to the U
Jane Wurwand eventually shared this journey of resilience and entrepreneurship in her book, Skin in the Game , emphasizing that "this is more than a story about skincare; it’s about living your biggest life". Skin In The Game | Our Founder's Story | Dermalogica®
In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) . The Five Words That Started It All The
She offered $10 skin care classes to professionals to help them become more competitive and respected in the industry. 3. The Birth of Dermalogica (1986)