Cut Off -

: Tailor your tone and complexity to the specific group you are writing for.

: Use connectors like "furthermore," "however," or "consequently" to glue your ideas together. Cut Off

: Hook the reader immediately with a surprising statistic, anecdote, or bold statement. Use a rhetorical question to encourage engagement. : Tailor your tone and complexity to the

: Identify the single core point you want to make; attempting to cover too much can dilute your message. Cut Off