One Get One Free Candy - Buy

Retailers and manufacturers use BOGO candy offers for several strategic reasons:

: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations buy one get one free candy

: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers Retailers and manufacturers use BOGO candy offers for

Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread Additionally, many retailers, such as Hot Topic or

From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny:

: Because these deals are often used to clear older stock, it is wise to check the "Best By" dates to ensure the candy will remain fresh by the time you consume the second "free" unit.