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: Ensure the template uses semantic HTML and includes alt text placeholders for images to support screen readers [9, 30]. Buying vs. Building Buying a Template Building from Scratch Speed Instant access; just add content. Can take hours or days to code and test. Cost Usually affordable ($10–$50 per template). Requires developer time or specialized skills. Testing Often pre-tested for major email clients. Requires manual testing on multiple devices [5]. Customization Limited to the existing structure. Complete creative freedom over every detail [19]. : One of the largest marketplaces for one-off

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