Buy — Columns

: Should the column be humorous, authoritative, or provocative?

To get the best value for your purchase, provide your writer with a clear framework: : Who is the reader?

: Clarify if you are buying "first serial rights" (the right to be the first to publish) or full ownership of the text. Tips for Briefing Your Columnist buy columns

Are you looking to hire a specific type of columnist, or do you need help for a digital layout instead?

: Determine if you need a personal column (narrative and story-based) or a specialized one (focused on industry expertise). : Should the column be humorous, authoritative, or

a practical guide to writing a column that people will love to read

: Columns are defined by their frequency. Decide if you are buying a weekly, bi-weekly, or monthly piece to build a regular audience. Tips for Briefing Your Columnist Are you looking

: Advise the writer to keep sentences and paragraphs short for better readability.