: For high-sensory items like trendy winter coats, shoppers are significantly more likely to visit stores to see how new silhouettes, like funnel necks or capes, conform to their bodies.
: 25% of apparel shoppers are now "hybrid," often researching big purchases (over $100) online before finalizing the transaction in a physical store to minimize risk. buy coat
While e-commerce continues to grow, remain the primary channel for coat purchases because consumers prioritize the "sensory experience"—the ability to touch fabric and ensure a precise fit. : For high-sensory items like trendy winter coats,
Gen Z online shopping behavior – statistics & facts - Statista Gen Z online shopping behavior – statistics &
Research indicates that "fit" is the most discussed feature for both men and women when choosing a coat. However, secondary priorities differ by gender:
: Gen Z consumers are increasingly utilizing Generative AI (75% interest) to personalize their online shopping experience, seeking unique and tailored fashion solutions. 2. Critical Factors in Purchase Decisions