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Marcus decided to solve the problem by . He didn't just order a hundred pairs of the same size; he followed a specific strategy:

Once upon a time, a small-town warehouse manager named realized his local construction crews were constantly sidelined by worn-out footwear. Every few weeks, a worker would miss a day because they had to drive three towns over to buy a new pair of work boots. buy boots in bulk

Since it was October, he split the order: 70% insulated waterproof boots for the winter and 30% breathable composite-toe boots for the spring transition. Marcus decided to solve the problem by