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In retail stores, digital displays show the same "green pulse" animation seen on TV. Staff members wear the sneakers and use the same slogan: "Walk the Green Beat." Customers who visited the website but didn’t buy are later shown retargeted ads on Facebook featuring positive reviews and a limited-time discount code. BГјtГјnleЕџik Reklam

Finally, the brand encourages buyers to post their own "Pulse" moments using a branded hashtag , like #PulseZero. The best photos are then featured on the brand's main billboard in Times Square, closing the loop by bringing digital community content back into the physical world. Finally, the brand encourages buyers to post their

Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero" The Story: The Launch of "Pulse Zero"