: This foundation made waves with its 40-shade range, catering to a diverse spectrum of skin tones that had previously been underserved. Fenty Beauty Gloss Bomb Universal Lip Luminizer Go to product viewer dialog for this item.
: This was Pinterest's top-pinned mascara of 2017 and a consistent Sephora bestseller for its volumizing formula. Sephora Collection "Secret Gems" The 21 best-selling products at Sephora in July
The biggest story of the year was undoubtedly the launch of , which set a new industry standard for inclusivity. Other "cult" status items were defined by their viral popularity on social media. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Go to product viewer dialog for this item.
: This K-beauty inspired mask was so popular it consistently sold out, at one point boasting a 5,000-person waiting list. Best-Selling Skincare & Haircare
Skincare in 2017 moved toward active ingredients like AHAs and BHAs, while haircare focused on scalp health and time-saving tools. Tatcha The Water Cream Sephora& more Go to product viewer dialog for this item.
Launched in early 2017, this oil-free moisturizer became a cult favorite for its lightweight texture and use of Japanese botanicals. Briogeo Scalp Revival Micro-Exfoliating Shampoo Sephora& more Go to product viewer dialog for this item.
This innovative product allowed users to apply texture in the shower and air-dry for soft, beachy waves. Top Makeup Picks